CFI Member Benefits

The Center for Food Integrity is the trusted strategic partner to food and agriculture stakeholders navigating a more complex, fast-moving trust landscape.

As authority fragments, narratives accelerate and scrutiny intensifies, CFI helps organizations translate belief-based research and trust intelligence into aligned strategy and measurable action.

Our proprietary trust and transparency frameworks move organizations beyond reactive communications toward enterprise-wide alignment across policy, operations, innovation and stakeholder engagement.

We do not treat trust as a message. We treat it as a strategic discipline and capability.

CFI equips our member organizations to lead with greater clarity, alignment and confidence — and to build trust as an enterprise-level competitive capability.

Simulate how the market will respond — through the lens of trust — before you act.

The first always-on trust intelligence platform and living belief engines, built from CFI’s proprietary anthropological ethnography calibrated to food and agriculture.
Gives leaders early visibility into how specific consumer segments will interpret decisions, claims, products, messaging, marketing and policy choices.
The Engines get smarter every time the model is used. Every engagement deepens understanding of belief dynamics across food and ag - building a knowledge base that continues to grow in value.

CFI Insight Engines™

Belief-based intelligence models built from CFI’s proprietary consumer research that simulate how distinct trust segments interpret decisions.

Test strategy, messaging, product decisions and claims, and simulate market response.
Surface strategic opportunities, unintended trust risks and acceptance barriers
Align teams around insight before decisions are finalized

CFI Truth Defined Research (2025)

CFI’s proprietary belief-based segmentation research identifying five distinct consumer segments and how each defines “truth” in food and agriculture. The research explores the values, fears and validation signals that shape consumer decision-making.

Why it matters:

Engagement strategies that rely only on facts often fail in polarized environments. This research helps organizations understand the belief systems driving reactions to food and agriculture issues.

Members have exclusive access to the full report and can use those findings to:

Inform messaging strategy
Strengthen executive alignment
Support policy and innovation decisions
Anticipate belief-based objections

Gene Editing Acceptance Research

New consumer research from The Center for Food Integrity (CFI) and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy. Members have access to the full research report.

The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the benefits are clear, personal and values-based. When informed about the purpose and process of gene editing purchase intent rose across all categories tested: pork, eggs, tomatoes and bananas. This research exemplifies CFI’s PREPARE capability — validating what will land and what will backfire before decisions are made at scale.

Best Food Facts Platform and Trusted Voices Network

Best Food Facts is CFI’s consumer-facing website featuring content from more than 200 academic experts. It addresses food and agriculture questions that matter most to consumers, delivering credible, impartial information aligned with consumer values. The Trusted Voices Network is CFI’s ENGAGE capability - activating credible voices and evidence where narratives form. It integrates a strategic influencer network (35.5M+ total potential reach), a credentialed expert network (200+ experts), and integrated content platforms.

Member Benefit Includes:

Annual Topic Submission: Each member may submit one priority topic annually for potential coverage on Best Food Facts. Selected topics are developed into consumer-friendly content featuring trusted academic experts.
Trusted Voices Podcast Series: A professionally produced extension of the platform, featuring CFI Executive Director Kelly Leighton in focused conversations on the food and agriculture issues identified by CFI members. Episodes include trusted academic and subject matter experts and influencers and are produced as shareable audio and video content.

Coalitions and Connectivity

Member Voices Podcast Series

This member benefit is a two‑part visibility experience that begins with a recorded conversation featuring your organization. This Spotlight interview gives you the opportunity to share your work, your values, and the ways you’re building trust across the food system. CFI facilitates the discussion to ensure it’s authentic, engaging, and aligned with the themes that matter most to your audiences.

New for 2026! Once the interview is complete, it becomes part of Member Voices – CFI’s amplification channel. Your Spotlight is edited, packaged, and shared across CFI’s website, social platforms, newsletters, and the Member Voices podcast. This extends the reach of your story and positions your organization as a credible, values‑driven leader in the broader food and agriculture conversation.